Documentation

How to Take Better Before & After Photos

T
Trey · Founder
January 15, 20264 min read
How to Take Better Before & After Photos
Before and after photos are one of the most powerful tools in a contractor's marketing arsenal. They tell a story that words simply can't match. Here's how to take photos that actually convert viewers into customers.
1

Same Angle, Same Lighting

The most common mistake contractors make is taking the before photo from one angle and the after from another. This makes it hard for customers to see the transformation.

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Pro Tip

Stand in the exact same spot for both photos. Use a landmark like a tree or fence post to help you remember your position.

2

Clean Your Lens

It sounds obvious, but a smudged camera lens is the number one cause of blurry, unprofessional photos. Wipe your phone lens before every shot.

3

Shoot in Good Lighting

Natural daylight is your friend. Avoid shooting directly into the sun, and try to take photos during the "golden hours" — the first hour after sunrise and the last hour before sunset.

4

Include Context

Don't zoom in too tight. Include some surrounding context so viewers can understand the scale of the transformation.

5

Take Multiple Shots

Don't rely on a single photo. Take several from different angles so you have options. You can always delete the ones you don't use.

6

Use ProofShot Pro

With ProofShot Pro, you can turn your before and after photos into branded, professional images and share them in seconds. Try it free today.

T

Trey

Founder

Building ProofShot Pro to help contractors document their work and get the credit they deserve.

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